Challenge:
AYMES International needed to develop and launch new oral nutritional supplements that were not only cost-effective but also appealing in taste, to support malnourished patients and those at risk of malnutrition. The challenge was to create products that could stand out in the clinical nutrition market while ensuring they effectively met the needs of their target users.
Solution:
We collaborated with AYMES to launch several new products, including AYMES Shake Compact, AYMES ActaGain, AYMES ActaSolve, and AYMES ActaJuni. Our work involved creating a cohesive brand strategy that highlighted the company’s commitment to quality and taste. Through innovative product design and targeted marketing efforts, we successfully positioned AYMES as a leading provider of nutritional solutions, ensuring that their products were not only effective but also enjoyed by patients.
