Introduction

Natural Capital specialises in bespoke wilderness investments, connecting impact-driven investors with robust conservation projects and prime concession investment opportunities in Africa’s remaining wild areas.

Despite its potential to meet our economic, environmental, and spiritual needs, wilderness and natural assets are disappearing at an alarming rate. Humanity is only now awakening to the fact that pristine wilderness is a valuable asset class.

Challenge

Natural Capital briefed the collective to create a fresh new way of explaining their business: Animation video explaining and engaging with their target audience about what Natural Capital does, why, and how this new approach to conservation works as well as the role they play in helping investors achieve their conservation goals through long-term investments (it must capture the 4 W’s).

Solution

In Partnership with Silverhare Creative, we crafted an African fable, To tell their story, illustrated scenes of thriving biodiversity in textured black and white, and brought it to life through animation, music, and a resonant voiceover.

The result? A brand narrative as impactful as the cause itself.