Challenge:
Acuity Consultants needed to refresh its brand to stand out in the highly competitive global tech recruitment market. The challenge was to create a modern, sophisticated aesthetic that would appeal to both tech companies and young, talented professionals.
Solution:
The Brand Identity took inspiration from the definition of the word, Acuity, meaning ‘Sharpness of thought’. A hidden speech bubble within the logo symbolised clear communication, a key attribute in recruitment. The new brand identity, combined with updated marketing collateral and office design, positioned Acuity Consultants as a leading recruiter in the tech space, attracting top talent and enhancing its global reputation.
