Challenge:
We recently worked on the CAPACITI brand as part of the UVU Africa ecosystem – which designs and builds future-fit, inclusive societies in Africa through innovation and technology. Capaciti needed a brand identity that would resonate with bth you participants in their programs and corporate partners. The challenge was to design a playful yet professional brand that could effectively communicate their mission of preparing young South Africans for the digital age.
Solution:
We developed a brand identity using angled brackets, or chevrons, inspired by universal coding tags. This design element not only created a visually engaging logo but also tied into the fractal principles of the broader UVU brand. The resulting identity was youthful and dynamic, appealing to the target audience while maintaining a professional edge for corporate engagement.
