Pioneering an African skincare business to new global horizons with luxury appeal

In today’s world sustainability and wellness is top of mind, and pioneering beauty brand,
The Natural Africa™ is well positioned to answer this. They’ve harnessed the power of African medicinal plants to create a skincare range that is as gentle on the environment as it is on skin.

Formulated by a team of pharmaceutical and dermatological specialists, and thoughtfully designed to protect, nourish, and renew all skin types. Produced in small batches for effective results, the ingredients are rich in natural oils, vitamins, antioxidants, and omegas, and the range is made of 100% natural, raw ingredients, without artificial chemicals.

The collection takes its inspiration from indigenous knowledge and ancient remedies, with  a four-strong product range featuring a Rooibos Cleansing Cream for gentle purifying, Cape Aloe Serum for sealing in moisture, Resurrection Moisturiser for promoting rapid hydration and skin cell production, and Rosehip Oil for boosting collagen formation and smoothing fine lines.

Recently launching The Natural Africa™ skincare collection in the United Kingdom, TAG played an integral role in the creation of the brand, from inception and research, to strategy and packaging design.

Creating the new visual identity and luxurious & sustainable glass packaging and choreographing the brand across an e-commerce website and social platforms.