Inspiring Colour, Creativity & Change
Olympic Paints, a proudly South African, family-owned business with over 40 years of heritage, partnered with TAG COLLECTIVE to reimagine its future moving from industrial commerce to a brand-led, design-driven business that inspires creativity, accessibility, and innovation.
Brand Transformation
E-Commerce
Innovation
Product Launch
The Challenge
As the market evolved toward experience, e-commerce, and emotional connection, Olympic Paints needed to move beyond its industrial roots to become a modern lifestyle brand — one built on colour psychology, storytelling, and innovation.
The Solution
TAG COLLECTIVE built a future-fit brand grounded in creativity, technology, and purpose transforming Olympic Paints into a proudly South African brand that inspires colour, creativity, and change.
Impact
A 40-year legacy brand reimagined for the future.
Olympic Paints now leads in colour innovation, digital experience, and proudly South African creativity, inspiring homes, creators, and communities nationwide.
Brand Identity & Strategy
Led by Andrew Franks (CMO), Debra Vella, Mike Ipp, and Naasier Adams, (TAG COLLECTIVE) the refreshed brand identity positioned Olympic Paints as The Future of Paint.
The positioning “Premium paints you can afford” unified purpose, quality, and accessibility, reflecting a brand with global ambition and local heart.
Partnerships & Collaborations
In partnership with House & Leisure, Olympic Paints unveiled the Colours of 2026; led by Optimism, a tranquil teal that captures the mood of renewal and possibility.
The 2026 palette, celebrates the emotional spectrum of modern living through four themes: Inspiring Calm, Comfort, Courage, and Optimism.
The Olympic Colour Cafe
We launched an immersive Curated Living destination by Olympic Paints,
where colour, coffee and creativity come together to transform the way you design your home.
Now Open in Centurion Mall.
Innovation & Product Launch
Olympic Paints launched the PlatinumPlus Range, featuring mood-boosting colours across three premium finishes and the award-winning Flip ‘n Roll packaging.
A World of Colour Reimagined
Award-Winning Innovation
Developed and exclusively patented for Olympic Paints, our Flip ‘n Roll lid doubles as a drip tray. Simply flip at the end of each day’s work. This means no mess, no washing, and a lot of paint saved.
Making AI Work for You
Take the guesswork out of the paintwork with our cutting-edge personalised AI tool. Simply pick your colour preferences and let VibrAInt get to work.