Challenge:

i_Xperience needed to refresh its brand identity to stay relevant and resonate with its Gen Z student audience.  The brand required a unified, impactful narrative that could be effectively implemented across all channels, internally and externally.

Solution:

After a thorough deep dive into the internal workings of i_Xperience, working alongside the legendary, Mike Joubert and Sasha Sanders we crafted a strong narrative and cohesive brand identity centred around the concept of every student’s potential. The new tagline, “Go_Further,” was designed to inspire students to explore their limitless opportunities, whether it’s learning, interning, or personal growth. This concept was linked to the original logo by using the underscore (_) as a visual and narrative device, leaving the question open for students to explore their potential in various ways. 

The “Go_Further” campaign effectively translated the brand’s essence into a tangible and memorable experience, revitalising iXperience’s connection with its audience and reinforcing its position as a leader in education and professional development.