Cederbos is a family owned and operated Rooibos Tisanes House, founded in 2018 by Corné and Lydia van der Westhuizen
The Cederbos Wellness range offers unique flavours with new recipes, harmoniously blending Fynbos plants from South Africa and spices or flowers from other countries around the world.
Working in harmony with nature, Cederbos produces 100% organic, naturally caffeine-free, small batch production of Rooibos at their family farm at the foothills of the Cederberg Mountains, in South Africa.
Inspired by the rugged and unique fynbos kingdom, Cederbos believes that through understanding the land, its plants and the physics of its natural climates, they’re supporting generational and sustainable farming practices to cultivate a legacy for rooibos, their farm and the values it promotes.
TAG assisted with the Repositioning and packaging to position Cederbos as a more contemporary brand and make it an attractive offering for an international market.
The new packaging is contemporary, embracing simplicity and elegance, yet capturing the essence of the Cederberg mountains region, the Heart of the Rooibos World in South Africa.
