Supporting Youth to become digital citizens through 21st Century Design
We recently worked on the CAPACITI brand as part of the UVU Africa ecosystem – which designs and builds future-fit, inclusive societies in Africa through innovation and technology.
CAPACITI provides a critical development and experiential pathway for young, resourceful South Africans to become fully-fledged digital citizens.
The CAPACITI Brand ID was created from a pattern of angled brackets (or chevrons). These
chevrons function as tag or a section in universal coding.
The chevron pattern within the CAPACITI logo mark also mimics the fractal principles within
the larger UVU mother brand.
Creating a playful brand that appealed to the youth involved in their programmes, but could still translate well for corporate partners, was important for this project.
Building future societies, today, CAPACITI focuses on:
My Technical Self (Digital Critical Skills)
My Professional Self (Job Critical Skills)
My Future Self (Career Critical Skills)
