For Acuity Consultants https://acuityconsultants.jobs/ we helped reinvigorate the brand to be more up-to-date and attractive in a highly competitive space for these experts in global tech recruitment.

Creating a more sophisticated aesthetic that appeals to both technology companies and young talent. 

 

To support this sophisticated market leader with global scale to attract the brightest minds for business clients, we introduced a fresh, digital palette to revitalize its usage across marketing collateral.

 

The Brand Identity  took inspiration from the definition of the word, Acuity. Noun. /ə’kju:ti/ – meaning ‘Sharpness of thought’. The smile in the mind : Within the logo mark is a hidden speech bubble that can be used as an icon or graphic element.

 

In addition to the usual marketing collateral like email signatures and social media post mockups, it was especially fun to create branded sports apparel for Acuity, along with a refreshed wall design for their offices showing the historic milestones in technology.