Culture eats Strategy for Breakfast
The likelihood of Outperformance in corporate environments increases dramatically when certain approaches are followed. These approaches include creating a separate corporate structure (a ‘scenius ‘), working iteratively, using ventures as delivery/funding vehicles, and others. Yet, dangers lurk even after Outperformance is achieved. There is a real risk. It is the risk of reverting-to-the-mean; i.e. gradually […]
To innovate is to NOT conform
We live in a triangular (People, Process, Technology) world. Innovation in the Technology corner is perhaps easier than innovation elsewhere. But, even technological innovation inevitably touches People and Process. Thus, innovation is fundamentally a confrontational activity. Innovation invites hostilities. Who We Are We are products of the societies and the cultures in which we grow […]
Marketing as a specialised function is a fallacy
In an ideal world, no business would have ‘a marketing department’. Marketing is not a specialisation that should sit as a functional department somewhere within a business. Parting marketing out and putting it somewhere like this might work nicely when it comes to assigning budget to the function, but thinking of marketing in this way […]
It’s damn easy to innovate
Our talk-the-talk (here) is about how to walk-the-walk. The question is:Can we also walk the walk?Can we eat our own dog food? Let’s put that to the test. The Innovation Challenge We repeatedly discuss innovation. So, let’s now set ourselves the challenge of doing two things: We must define:1.) … what innovation is2.) … in […]
A quick look at the Porsche 2030 strategy
Founded in 1931, Porsche is one of the world’s most iconic automotive brands. But unlike Toyota or VW, Porsche doesn’t see itself as selling ‘a transportation solution’; oh no. The value of the Porsche brand transcends the functional utility of the car itself; rather, they see themselves as fulfilling lifelong dreams. Yes – they are ‘in the business […]
Outperformance thanks to a commitment to creating value
Andrew Curry is, amongst other things, the Director of Futures at the School of International Futures (SOIF) in London. He shares some of his valuable insights regularly on his Substack account, Just Two Things, which we follow with keen interest. Last week, Andrew posted a piece about the ongoing Return To Office mandates (RTO) that […]
